The Power of Face-to-Face: Why I travel to Craft Shows

If you have taken a look at the events page recently, you'll notice we're on the road a lot. While working with boutiques and small shops is our preferred way of selling, we find the in person events to be so impactful in multiple ways. In celebration of the upcoming events, here's the mentality behind that.

Building Trust and Relationships

Meeting customers in person allows you to build trust and establish strong relationships. When customers can see and interact with you face-to-face, it creates a personal connection that goes beyond online or phone interactions. This personal touch helps to build trust, as customers can see your sincerity and authenticity.

Additionally, meeting customers in person allows you to better understand their needs and preferences. By taking the time to meet them in person, you show that you value their business and are invested in providing them with the best possible experience. Through face-to-face conversations, you can ask questions and gather important insights about their preferences on fit, color and texture.

This deeper understanding of customer needs enables you to tailor (dad joke) your products or services to better meet their specific requirements. It allows you to provide personalized solutions and ensure customer satisfaction, ultimately leading to repeat business and positive word-of-mouth.

Personalized Customer Experience

Meeting you allows you to provide a personalized customer experience that goes beyond what can be achieved through digital interactions. By engaging with customers face-to-face, you can offer tailored recommendations, demonstrate product features, and provide a level of service that is unmatched by online interactions.

This personalized approach makes customers feel valued and appreciated, fostering a positive relationship and increasing the likelihood of customer loyalty. It also allows you to showcase your expertise and knowledge, further enhancing the customer experience.

Gathering Feedback and Insights

Another advantage of meeting customers in person is the opportunity to gather valuable feedback and insights. By engaging in direct conversations, you can ask for feedback on your products or services, understand areas for improvement, and identify new opportunities.

This firsthand feedback is incredibly valuable as it provides real-time insights into customer preferences and pain points. It allows you to make informed decisions and continuously improve your offerings to better meet customer needs.

Boosting Brand Loyalty

Meeting customers in person can significantly boost brand loyalty. When customers have a positive face-to-face experience with you, it strengthens their emotional connection to your brand. They feel more connected and loyal to your business, leading to repeat purchases and advocacy.

In-person interactions allow you to leave a lasting impression, making customers more likely to choose your brand over competitors. By providing exceptional customer service and memorable experiences, you can create brand advocates who will actively promote your business to others.